To celebrate Milwaukee Ballet MOVING we ribbon wrapped Milwaukee. Milwaukee ballet is involved in the community and we wanted to create a spectacular splash that beautifully disrupted everyones day.
Grand Ribbon Wrap Milwaukee.
With CI design.
I combined yarn bombing with the iconic image of the pointe shoe and ribbon to create a visually spectacular language for the ballet MOVING campaign.
Created in lockdown. The MKE ballet needed an inclusive idea to celebrate their 50th birthday.
With Sophie Lewis.
We developed a challenger brand campaign for Cravendale leading to huge popularity and social media following. The campaign spoke to people differently in the milk sector, it explained Cravendale’s filtering process in bizarre and innovative ways. The campaign was celebrated for it’s randomness and humor and developed a loyal following.
https://www.youtube.com/watch?v=DiIFyb3R58E
Please select the links to watch films.
https://www.youtube.com/watch?v=1fJhJnWizkQ
https://www.youtube.com/watch?v=CXNdgjuMWqU
Pitch winning and FAB award winning work.
With Sophie Lewis.
With Vicki McGuire.
FAB winning poster.
With Sophie Lewis.
We developed an interactive book, short film and physical book to explain in a simple and engaging way what Integrated Motor Assist means.So that everyone could understand. It was the seed of Honda’s warm engineering philosophy of communication.
https://player.vimeo.com/video/28052031?title=0&byline=0&portrait=0
The book was made into posters running the narrative along tube lines and walk ways.
At JWT I was Creative Director for the UK department store Debenhams.
Debenhams offer designer ranges at affordable prices and we devised the campaign ‘Life Made Fabulous.’
The campaign was successful - dresses featured in the advert saw sales double and Reger by Janet Reger lingerie sales increased by 300%.
It was a 360 campaign supported digitally through Debenhams.com and Debenhams TV, a multi-million pound campaign enhanced with exclusive interactive material such as interviews with each designer, top picks and social media activity, taking a look at how the designers work to create their collections in store each season.
https://www.campaignlive.co.uk/article/debenhams-life-made-fabulous-jwt-london/1089153
https://vimeo.com/38835225
https://vimeo.com/40575259
https://vimeo.com/40576557
https://www.youtube.com/watch?v=r8e8cl-jt7U
Cannes Lion award winning advert for Mothers Day.
With Sophie Lewis.
Adaption of Amsterdam work for UK. A campaign to address head on the fact dancers were not considered real athletes by showing dancers unquestionable incredible athleticism.
We also developed social media and events throughout the UK to build awareness and the dance community.
We also developed in store gym media take overs.
With Darren Wright.
Pitch Winning work.
https://www.youtube.com/watch?v=CXNdgjuMWqU
A 40" TV spot for Visit Wales – part of an integrated social media campaign. The TV spots hosted by the Welsh comedian Rhod Gilbert are a trailer for four web films on a dedicated section of the visit.wales website.The Holidays Unpackaged campaign pushed the notion of the independent travel exploration.
With Sophie Lewis.
Pitch winning work for Sony Europe to relaunch Aiwa the consumer electronic brand.
We developed a totally visual campaign to illustrate AIWA’s technology. We developed an AIWACON that all communication was built around from posters to website to TV spots.
https://www.youtube.com/watch?v=CXNdgjuMWqU
We developed a visual solution to no one knowing how to pronounce AIWA by remixing famous songs so the singers would pronounce AIWA. We combined this with the developed visual aesthetic of the campaign.
with Graham Wood, Sarah Barclay, Iain Cadby, Barry Christie, Chris Hutton,
Relaunch of the famous brand.
with Graham Wood, Sarah Barclay, Iain Cadby, Barry Christie, Chris Hutton,
Relaunch of the famous brand.
Pitch winning work. Complete re branding of identity, guidelines, in store, product design and campaign.
With Graham Wood.
Rebranding of Timotei. Europe.
Collaborated in creating the Amazon best seller book. Each page was a small individual action that could make a big difference in the world. The book was five pounds to buy. It was translated in to different languages and sold globally. There were sequels targeted at the business and youth communities.
With Graham Wood.
Vertu. Luxury phone brand with concierge service. We created limited edition iconic beautiful posters visualizing data of their offerings and information.
With Sophie Lewis.
Campaign for Persil celebrating that kids should get dirty and have fun and Persil will get the clothes back to looking brilliant. Keeping clothes clean doesn’t have to be at the sacrifice of children playing.
TV and poster campaign.
https://player.vimeo.com/video/28055907?title=0&byline=0&portrait=0
With Sophie Lewis.
Campaign for Run London. The run was at night and the poster copy taps into local London insights and the stream of conciousness that happens when running.
